We didn’t invent the science. We built the first product that fires it at the right moment.
JITAI architecture has been validated since 2006. Habit automaticity since 1999. Implementation intentions since Gollwitzer.
The new thing is COYL: the interface that delivers this science in the 3 seconds it actually matters.
The behavioral mechanism
behind COYL.
Pattern interrupts. Just-in-time adaptive interventions (JITAI). Dual-process theory. Habit automaticity. Implementation intentions. Every claim cited to a primary source — the science behind catching yourself in real life.
AI for the moment before behavior happens.
FINDING 01
Behavior in stable contexts can become automatic, reducing the role of conscious intention.
This is why reminders and willpower often fail — the script runs before the user decides. COYL is designed around detecting and interrupting those automatic moments.
FINDING 02
Dietary lapses happen in specific moments driven by internal and external triggers — not by lack of plan quality.
Ecological momentary assessment research shows lapses are predictable and moment-level. COYL builds the Risk Window Setup around exactly these triggers.
FINDING 03
Just-in-time adaptive interventions (JITAIs) deliver support at the right moment based on real-time state.
Precision interrupts in COYL are a direct implementation of JITAI principles: adapt timing, content, and intensity based on the user's changing context.
FINDING 04
Effective behavioral weight-loss programs combine self-monitoring, goal setting, problem solving, and relapse prevention.
COYL covers all four: commitments (goal setting), pattern tracking (self-monitoring), decision engine (problem solving), recovery engine (relapse prevention).
FINDING 05
Implementation intentions ("if-then" plans) help translate intention into action under temptation.
Every commitment in COYL is structured as a specific, trackable rule — and every rescue flow is an if-then plan for a known failure moment.
FINDING 06
Obesity is at population-level scale in the U.S., making behavioral support a large-audience problem.
CDC data shows adult obesity prevalence at 40.3% (Aug 2021–Aug 2023). This is a mainstream wedge, not a niche one.
Important
What COYL is not.
- COYL is a behavioral support tool, not medical treatment.
- It is not a substitute for a doctor, therapist, dietitian, or licensed clinician.
- If you're dealing with an eating disorder, addiction, or severe distress, please seek qualified professional care.
- Our AI provides general behavioral support, not personalized medical, psychological, or nutritional advice.